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The Agent Online Overhaul™
COMING OCTOBER 2022
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Let's Create Your Very Own Marketing Department
The Agent Online Overhaul™ will give you a step-by-step roadmap to create your very own marketing department that will support your real estate business. You will receive a clear action plan on the marketing tools you will need in order to get the results you know you’re capable of.
THIS CLASS Is FOR Individual Agents or Team Leaders…
…looking to build their very own marketing department.
…who want guidance on spending their marketing dollars wisely.
…looking for a literal checklist of everything that needs to be accomplished for successful real estate marketing.
…ready to build a real estate brand, website, and online presence, but doesn’t know where to start.
…who feels overwhelmed by all the options and tools available, and just wants a simplified kit with tools that work.
…looking to use social media to market your business.
…are ready to get to work on building your real estate marketing department.
I'VE CRACKED THE CODE
After 10 years in the real estate marketing industry, helping countless realtors build their personal brands, I have created the perfect formula for agent marketing. You can stop doing research, stop signing up for tools you won’t use, and stop spending thousands of dollars on creating websites that won’t serve you. Whether you are a new agent, or a team leader, I have created a simple course to help build your very own real estate marketing department.
The Agent Online Overhaul™
I’ll lead you through a brand new marketing toolbox and strategy - and if you perform some basic principles consistently, the clients will come. You can stop spending thousands of dollars on coaching programs and just create some simple tools you will use over and over again.
WHAT'S INCLUDED IN THE COURSE?
01
The Agent Online Overhaul™ which includes 10 High-Level Videos (over 4 hours of learning you can do at your own speed)
02
Lifetime Access + Future Updates
03
60 Days of FREE EMail Consulting: You can contact me anytime for critiques and feedback on your marketing assets.
04
Checklists, Cheat Sheets & Worksheets
05
30 Day Social Media Strategy
06
Asana Checklists to Track Your Progress
07
Video Ideas to Authentically Generate Leads
08
Tech Resource Library
09
Open House Automation Tutorial
10
CANVA Templates and so much more!
MODULE 1
Your New Marketing Toolkit
I will introduce your brand-new marketing toolkit. These are the only tools you will ever need, and they are actually effective. In this module, you will receive a clear understanding of the free tools & resources that are available to you for streamlining your marketing.
MODULE 2
CREATE AN EPIC CONTENT LIBRARY
In this module, I was explain the importance of creating content that is long-lasting and purposeful. Also, I will dive into the value of investing in creative people. They are the absolute best. You will also walk away from this module with a checklist of the type of content you need to create and why!
MODULE 3
Stay Consistant with Your Brand Flavor
Let’s build a brand that is truly authentic to you and establishing your brand is easier than you might think. We will discuss how to communicate your mission, vision, and values through core components and build a powerful brand that will help increase sales.
MODULE 4
Buyer & Seller guides That Work For You
Together we will create buyer & seller guides that are effective for establishing your authority, building connections, saving time, and converting leads. Who wouldn’t want that?
MODULE 5
Keep Your Agent Website Simple & Sweet
Ohhhh, the dreaded agent website. I will explain the artform of a perfect agent website, that is simple, sweet, and easy to find on Google. You don’t need IDX or any complex integrations. All you need is our friend, Google.
MODULE 6
ROCKING YOUR MARKETING ACCESSORIES
I love calling them accessories. It sounds so fancy – and well, they are. In this module, I will introduce marketing tools like Typeform, LinkTree, Zapier, and more. These mini-marketing tools have big power.
MODULE 7
SOCIAL MEDIA DOES NOT SELL REAL ESTATE
In my professional opinion, social media sells the agent and supports their ability to build meaningful connections. In fact, its sole purpose is to allow agents to demonstrate authority and to connect with communities in their area. Now the big question: How do real estate agents sell themselves and generate leads?
MODULE 8
BE THE SMARTEST PERSON IN THE CHAT ROOM
The most effect way to thrive in the social media universe is to provide value. Be educational. Share your secrets. When you do that, you are building genuine connections. In this module, I will educate YOU on how to educate your audience.
MODULE 9
Optimize Your Google Business Profile
I highly suggest that everyone in the real estate industry must establish visibility on Google. The best way to get started is with your Google Business Profile. It’s a powerful listing that is a dynamic snapshot of your business and enables potential clients to quickly find, learn about, and engage with you… and it’s all completely free.
MODULE 10
INBOX FRIENDLY MARKETING
Newsletter Marketing is the most DIRECT form of marketing, but sometimes can be the most annoying. In this module, I will discuss ways to keep your email marketing a pleasant surprise everytime you hit someone’s inbox.
EACH MODULE HAS A TAKEAWAY!
Takeaway 1
Full Marketing Asana Checklist To Complete Your Very Own Marketing Department
Takeaway 2
Complete Tech List To Record Your Very Own Video Content
Takeaway 3
Realtor-Focused CANVA Templates
Takeaway 4
Buyer & Seller Guides Templates To Get Your Outlines and Started For Your Own Touch
Takeaway 5
Resource List of Templates, Platforms, Designs
Takeaway 6
Downloaded Cheatsheet To Set Up Open House Automation
Takeaway 7
Educational Topics To Share With Your Network
Takeaway 8
30-Day Strategy via Google Sheets
Takeaway 9
Google Business Page Checklist
Takeaway 10
Realtor-Focused Subject Line Idea Sheet
Hi, i'm marial, your new digital marketing director.
If you follow me on social media, you already know that I have just entered the world of motherhood. I know, I know...too many baby photos. Baby Otto is growing fast and so is his demand for attention! I have been forced to make adjustments within my evolving 10-year career, so I have decided to try something new and enter the Knowledge-Based Industry and share my perspective on real estate marketing!
You can check out my CV here, but let me give you the general facts.
I have extensive experience in marketing strategy and leadership, which was built upon decades of my own creative journey with photography, web design, content creation, and marketing consulting with small businesses across the region.
From establishing my own Rhode Island-based marketing company, Visual Manor, to serving as the Marketing Director for the #1 RE/MAX Team in Rhode Island, I've grown to become an extraordinary marketing leader across the real estate and hospitality industries. Yep, tootin' my own horn.
My thoughtful and aggressive approach to marketing has led the Fitzpatrick Team from $65 Million to $93+ million in sales in 2021. I've also helped dozens of restaurants stay open and flourishing during a global pandemic. Whether it’s managing annual marketing budgets, leading social media strategies or providing education to a sales team, I am proud of my career and a sense of purpose in industries I am so passionate about.
“Marial Maher did a fantastic job helping my real estate team redesign and rebrand our entire web-based and social media offerings. From redesigning our primary website, to building two all new selling and buying websites, she took creative control and delivered a stunning array of products and materials for us to use in our business and that have already helped us thrive.”
- Dane Rickard
TESTIMONIALS
"Marial is a very hard worker and is driven with everything she does. She puts in 110%. Her creativity and eye is unmatched. I highly recommend hiring Marial for any of her many talents and skills.”
- Laurel Polselli
“Creative, thoughtful, authentic, intentional… just a few of the words that come to mind when working with Marial. Her attention to detail and eye for design is unmatched. I would definitely recommend her to anyone looking for marketing services!”
- Georgia Barrett
